Aditi Rathi

Data and Business Analyst

D|

Transforming complex data into actionable insights.

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Willoughby, OH (Open to Relocation) | (602) 668-0998

EXPERIENCE

Data Analyst with 3+ years of experience in business intelligence, predictive modeling, and process optimization. I specialize in translating complex data into actionable insights that drive revenue growth and operational efficiency.

Researcher – Data and AI

Arizona State University

Oct 2024 – Present

· Built ETL pipelines using SQL and Talend to streamline ad performance reporting, cutting processing time by 30%.

· Revamped Snowflake-based data warehouse and schema designs, reducing integration delays by 25% and enhancing accessibility for marketing and finance teams.

· Created Power BI (DAX, Power Query) dashboards to automate KPI tracking, cutting reporting time by 50% and contributing to a 20% rise in revenue by enabling faster strategic responses.

· Mentored 30+ non-technical team members in Power BI, elevating data fluency and tool adoption by 40%.

30 % Governance Enhancement

40 % Latency Reduction

90 % AI Model Accuracy

Data Analyst

Media.net

Mar 2021 – Jul 2023

· Enhance data governance and accuracy by 30% through advanced data cleaning pipelines using SQL and Python to support policy development across departments.

· Optimized SQL queries for real-time dashboards, reducing load latency by 40% and improving stakeholder experience.

· Develop an AI-driven sentiment analysis model with Hugging Face’s LLMs, achieving classification accuracy by 90%.

· Drive strategic shifts through compelling data storytelling to stakeholders, optimizing resource allocation by 20%.

30 % Processing Time Cut

50 % Reporting Time Saved

30 + Team Members Mentored

Business Intelligence Analyst

Clever Harvey

Sep 2020 – Feb 2021

· Presented social media trends in Excel, steering targeted marketing strategies and growing customer acquisition by 35%.

· Resolved reporting discrepancies across diverse data streams, achieving 100% alignment in customer engagement metrics.

35 % Customer Growth

EDUCATION

Arizona State University

Master's in Information Systems Management

Specialization: Data Analytics & Artificial Intelligence (GPA: 3.93/4.0)

Coursework: Data Visualization, Business Intelligence, Machine Learning, AI and Business, Big Data Analytics, Project Management.

University of Mumbai

Bachelor's in Electronics Engineering

Technical SKILLS

Data Visualization & BI

Power BI (DAX, Power Query) 95%

Tableau 90%

Alteryx 85%

Looker 80%

Advanced Excel 95%

Programming & Analytics

SQL 95%

Python 92%

R 85%

A/B Testing 88%

Predictive Modeling 87%

Data Engineering

Talend 82%

Snowflake 85%

Data Modeling 90%

ETL Pipelines 88%

Data Warehousing 87%

Artificial Intelligence

Machine Learning 90%

Natural Language Processing (NLP) 88%

Large Language Models (LLMs) 85%

Hugging Face 82%

Feature Engineering 87%

Model Evaluation 89%

Cloud Platforms

AWS 85%

Google Cloud Platform 80%

Microsoft Azure 88%

Project & Workflow Management

Agile 90%

Scrum 88%

JIRA 85%

Trello 82%

Confluence 80%

Stakeholder Communication 92%

Ad-hoc Reporting 88%

Certifications

IBM

Python for Data Science

IBM

PBI

Power BI Data Analyst

Microsoft

GDA

Google Data Analytics

Google

AWS

Solution Architecture

Forage

Projects That Drive Results

May-Jul 2024

Sales Forecasting & Inventory Optimization

Designed Tableau dashboards for sales monitoring. Used SAS time series forecasting to improve projections by 25% and reduce stockouts by 25%.

↗ 25% improved projections

↘ 25% reduced stockouts

Tableau SAS Time Series Analysis

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Technical Implementation:

Built automated ETL pipelines for real-time data processing
Implemented ARIMA and seasonal decomposition models
Created interactive dashboards with drill-down capabilities
Integrated machine learning algorithms for demand prediction

Jan-Mar 2024

Credit Risk Assessment

Conducted A/B testing on 20,000+ loan applications. Achieved 97% accuracy in predicting defaults using Random Forest and XGBoost models.

🎯 97% prediction accuracy

📊 20K+ applications analyzed

Python Scikit-learn A/B Testing

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Key Achievements:

Deployed ensemble methods for robust risk assessment
Implemented feature engineering and selection techniques
Conducted statistical significance testing for model validation
Created automated reporting system for risk monitoring

Oct-Dec 2023

Product Recommendation System

Engineered recommendation engine analyzing 100K+ transactions. Applied collaborative filtering to boost user engagement by 30%.

🚀 30% engagement boost

💾 100K+ transactions processed

SQL Python Collaborative Filtering

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System Features:

Built matrix factorization algorithms for personalization
Implemented real-time recommendation API endpoints
Designed scalable data processing pipelines
Created A/B testing framework for recommendation optimization

Ready to Transform Data Into Growth?

I help organizations unlock insights that drive revenue and optimize operations. Whether you need advanced analytics, dashboard development, or AI-powered solutions, let's discuss how data can accelerate your business goals.

Currently available for new opportunities

Email

aditi18rathi@gmail.com

Phone

(602) 668-0998

Location

Willoughby, OH (Open to Relocation)

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